How to Use Video on Your Shopify Store

89% of shoppers say they've been convinced to buy a product after watching a brand's video 

It's amazing to see how much shoppers value video content when making purchasing decisions. Although most Shopify stores still rely on static images and product descriptions, it's clear that adding more product videos can help increase engagement and conversions. From haul videos to try-ons and GRWM videos, shoppers are eager to consume more content and learn about new products through video. By embracing this trend, Shopify stores can create a more positive shopping experience and improve their bottom line.

Today we’re talking about the importance of video to boost sales on your Shopify store. We’ll break down the types of video content you’ll want to create, where to place those videos throughout your store and where shoppable video can come into play. 

Create Engaging Product Videos 

You may be asking, where to start with video creation. Scrolling through TikTok is a great way to get inspired, but it can feel overwhelming with the thousands of GRWM videos, founder story videos, behind-the-scene videos, etc. A strong place to start is by showcasing your products. 

There are numerous benefits of adding product videos to your Shopify store:

1. Increased Engagement: Product videos can help to increase engagement on your website by providing shoppers with a more dynamic and immersive experience.

2. Improved Conversions: Studies have shown that product videos on Ecommerce sites can improve conversion rates. By providing shoppers with a more comprehensive view of your products, you can help build trust and increase the likelihood that they will make a purchase.

3. Reduced Returns: When shoppers have a better understanding of the products they are considering, they are less likely to experience buyer's remorse and return items.

4. Enhanced SEO: Including videos on your Ecommerce site can also help to improve your search engine rankings, as videos are more likely to be shared and viewed than static content.

5. Increased Brand Awareness: By creating high-quality product videos, you can help to build your brand's reputation and establish your store as a trusted source for quality products.

Product videos can be a powerful tool for Ecommerce stores looking to improve engagement, conversions, and customer satisfaction. So let’s break down some creative ways to film product videos.

Product Launch videos

To make a great product launch video, you need to do more than just showcase your product's features. Think about telling a story that engages your audience and leaves a lasting impression. Share the origin story of your brand or product, as customers love to hear about it. And, consider how your product will benefit your target audience in their daily lives. Planning is key to creating an attention-grabbing video.

Product Comparison videos

Creating effective and informative product comparison videos requires careful planning and execution. Our piece of advice? Focus on the features that matter. When creating product comparison videos, it is important to focus on the features that matter most to your target audience. Highlighting your product's unique selling points can help you stand out from the competition. Also, consider focusing on features that you know the competitor brands don’t excel in.

Need some social video inspiration? Download our guide, 300+ Video Ideas to Transform Your Content Strategy.

Where to place videos on your Shopify site

Video Ideas for the Homepage

This is probably one of the most important pages on your online store. Think of it as a virtual storefront and first impressions mean everything. If there were a single place to put a video, it would be here. We actually recommend showcasing multiple videos here to allow for product discovery. 

A creative way to do so is to display all your videos on your Shopify homepage within a carousel. Carousels are videos that appear as a horizontal line of tiles, with the first video having an auto-animation action. When a shopper hovers over any other videos, they’ll get an animated preview of that video as well.

Below are some video ideas for your carousel:

Bestsellers 

Offer your new and returning customers a unique way to navigate through your website and access your best products. Create a video collection showcasing your top-selling products to help customers quickly find the most popular items. This will allow customers to efficiently browse through your collection and make informed purchasing decisions.

New releases 

Spotlight your brand's latest and greatest by promoting all new products in a single carousel. We love this one for your home page or the top of your collection pages!

Seasonal collections 

Promote like or related items in a carousel to make it easy to browse through specific themes related to a specific season. For example, you could create collections for “Cozy loungewear” or “Vacation outfits”. 

Video Ideas for Product Pages (PDPs)

Your customer has honed into something that’s caught their eye. Add videos that will elevate the product and help them decide whether to add it to their cart. 

Style guides

Take your styling advice to the next level with a video style guide. Show customers how to get the most out of their purchases, whether clothing, furniture, or tech gadgets.

Product closeups and comparisons

Provide a closer look at the products in question. Help shoppers overcome indecision by comparing similar products within a video and spotlighting which one might be right for them.

Video Ideas for Checkout Pages

Adding a video to the Shopify checkout page can be a powerful way to increase conversion rates and reduce shopping cart abandonment. A video can provide additional information about the product or service being purchased, address any concerns or common questions the customer may have, and showcase the benefits of completing the purchase. 

Frequently Asked Questions (FAQs)

Walk through the most common questions your support or social media team gets about your brand or products. This dynamic approach provides valuable information without requiring you to leave the product or shopping cart page.

Customer reviews and testimonials

Show off customer testimonials or reviews. Better yet, put together a curated video collection featuring happy customers sharing their positive experiences, bolstering trust and encouraging new visitors to check out.

For more ideas on where to place videos on your Shopify store, check out this article.

Embedding Videos on Shopify

Embedding videos on Shopify is a simple process. The method you choose to host your video will determine the approach you take. Established video hosting platforms like Vimeo or YouTube allow direct embedding, typically with an embed code. Additionally, there are several applications available on the Shopify App Store that function well with these players. Alternatively, you can connect your social media channel feeds to your Shopify account and exhibit Reels, TikTok, and YouTube Shorts directly on your website.

Elevate Your Video Game with Shoppable Video 

It's important to discuss the potential benefits of using shoppable videos on your Shopify store. The Shopify App Store offers a variety of shoppable video platforms, which means that your competitors are likely exploring this option as well.

What is Shoppable Video?

Shoppable video allows you to add product links to your video.  You can simply create a clickable call-to-action in the video that leads to a product page where the viewer can learn more about the item, add it to their bag, and check out.

Just a note, sometimes shoppable video can be referred to as interactive video, and many interactive software providers often offer various interactive elements depending on the action you want your customers to take.

Why embed Shoppable Video on your Shopify Store?

In today's digital age, where attention spans are short and user engagement is paramount, ecommerce brands are constantly seeking innovative ways to capture and retain their audience. One such game-changer is shoppable video. We’ve even seen our customers increase their average order value (AOV) by up to 4x when shoppable video was placed on their site.

Build shoppable videos with Ghost's interactive video platform. Find us on the Shopify App Store and grow your video marketing with our flexible video pricing plans. 

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